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Reds Reilly

Vice President Sales and Estimating


As the Vice President of Sales and Estimating, Reds Reilly is responsible for Sales, Estimating, and Quality Control at Russ Kelly & Associates. Reds performs budget development and submission, detailed and comprehensive quantity takeoff, accurate cost evaluation, subcontractor and supplier bid solicitation, and bid submission.

Reds fosters relationships with subcontractors and suppliers to ensure customer satisfaction while following each project to its completion.


Reds 24 years in the business, as a trained carpenter, enables him to understand the clients demands and effectively produce precise bids and proposals.

  • Carpenter Foreman
  • Job Supervisor
  • Project Manager


  • - United Brotherhood of Carpenters and Joiners of America Local #359
  • - International Council of Shopping Centers
  • - Green Advantage Environmental Certified


  • Reds, as VP of Sales, has a determined effort and strong work ethic to deal with our current clients and potential clients.
  • Reds understanding of the full construction's process allows his knowledge to show through when seeking clients or maintaining existing client relationships.


Reds is responsible for the following functions:

  • Gathering all necessary field measurements, plans, photos, materials, etc. to prepare Estimates.
  • Coordinating site visits with sub‐contractors to facilitate all information necessary for accurate proposals.
  • Communicating with clients, architects, engineers, insurance company adjusters, and consultants to confirm and coordinate all aspects of the estimate.
  • Managing the Estimating Team
  • Preparing final estimates, proposals, and budgets.

Performed Sales and Estimating Services For:

  • Federal Reality, Brick NJ
  • US Equities/Metro Market, Suburban Station
  • Market Place Philadelphia Management, Philadelphia International Airport
  • Family Dollar, Numerous Locations in NJ and PA
  • Paradies Shops, Philadelphia International Airport
  • Liberty Property Trust, Comcast Center and The Navy Yard
  • Aramark, Pennsylvania Convention Center
  • CBRE, The Navy Yard
  • Sbraga Dining, 440 S Broad St, Philadelphia, PA
  • Korman Communities Commercial Division
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